Please take a moment to watch my creative showreel, showcasing a selection of my projects.

Lois Mansfield

A recent graduate from Birmingham City University with a First Class BA Hons in Fashion Branding and Communication, having completed a sandwich year as an E-commerce, Content, and Marketing Intern at Puma Group.

My passion lies in E-commerce, Content Marketing, and Social Media, with a keen interest in the intricate relationship between the human mind and marketing strategies within society. Throughout my academic journey, I've explored the landscape of online influence and trends, focusing on the dynamic interplay between social media platforms and perceptions of facial attractiveness. In the latter half of my second year and throughout my third year, I immersed myself in projects aimed at understanding how social media is increasingly moulding detrimental perspectives particularly among impressionable youth. In an attempt to alleviate the mounting pressure exerted by digital platforms, my final project was a brand campaign geared towards empowering teenagers to confront and reject beauty filters online.